Campbell, who was appointed arsenic the Bombers' CEO successful 2014 during the tallness of the club's infamous supplements saga, was acceptable to travel retired of declaration astatine the extremity of the play but has reportedly been retained by Essendon's board.
While Campbell has been influential successful overseeing Essendon's fiscal betterment from the supplements saga, helium has besides overseen a mediocre on-field merchandise during his tenure, with not 1 finals triumph recorded successful his clip astatine the helm.
It was this on-field grounds that near Lloyd, a erstwhile Essendon captain, scratching his head.
"I deliberation the question you person to inquire is: tin you beryllium precise bully astatine 1 thing, that is the off-field and gathering your nine with sponsors and each that, but not beryllium arsenic bully successful different aspects of football," helium told Nine's Footy Classified.
Lloyd's sentiment was echoed by former AFL manager Ross Lyon, who called the determination to assistance Campbell an hold a "curious" telephone from the Essendon board.
"It happened astatine Carlton. (Ex Blues CEO) Cain (Liddle) was precise bully astatine sponsorship, but astatine the extremity of the time the shot portion was sadly lacking," Lyon told Footy Classified.
"That's his No.1 KPI isn't it? Establishing a shot civilization and programme arsenic a CEO. I'm funny astir the timing.
"How could you perchance name idiosyncratic who's got that KPI successful the mediate of what they're going through? He's been determination since 2014. It's a precise funny extension.
"You don't privation to suffer your astir talented players. (Joe) Daniher, the lad of a legend, (Adam) Saad, who's settled into Carlton beautifully, and (Orazio) Fantasia. Some questions person got to beryllium asked."