Table Wine Market Growth Forecast 2025-2030 | Premiumization & E-commerce Boom

Global Table Wine Market Projected to Reach USD 669.2 Billion by 2030 Driven by Premiumization, E-commerce Growth, and Health Trends
July 3, 2025 | Garner Insights

The global table wine market, valued at USD 421.5 billion in 2024, is forecast to expand to USD 669.2 billion by 2030, growing at a CAGR of 8.2% during 2025-2030, according to the latest report from Garner Insights.

Fueled by rising consumer demand for premium and terroir-driven wines, increasing health-consciousness, and a surge in digital sales channels, the table wine sector is witnessing dynamic growth worldwide. While Europe remains the dominant producer and exporter, fast-growing markets in North America and Asia Pacific are reshaping the global landscape through evolving preferences and higher disposable incomes.

Key Highlights

• Market Size: USD 421.5 billion (2024) → USD 669.2 billion (2030)

• Premiumization: High-end varietals such as Barolo, Napa Cabernet, and Burgundy Pinot Noir gain traction as lifestyle symbols

• Online Sales: E-commerce and direct-to-consumer (D2C) platforms contribute roughly 30% of revenue in mature markets

• Health Trends: Growing demand for low- and no-alcohol wines, organic and biodynamic labels

• Fastest-Growing Region: Asia Pacific, led by China and India’s expanding consumer base

Market Dynamics
Growth Drivers

• Premiumization & Terroir: Consumers increasingly pay a premium for wines with strong provenance and authenticity, supported by regulatory appellations and fine dining trends.

• E-commerce Boom: Online platforms, subscription clubs, and virtual tastings drive new customer acquisition and retention globally.

• Health & Wellness: Shift towards low-alcohol, antioxidant-rich wines and sustainable production appeals to younger, health-conscious demographics.

Market Restraints

• Health & Regulatory Pressures: Declining consumption in some regions due to moderation trends and stricter labeling/taxation policies.

• Compliance Costs: Rising production costs linked to sustainability requirements and regulations impact price flexibility.

Emerging Opportunities

• Functional Wines: Development of no/low-alcohol and functional ingredient-infused wines by brands like FitVine and Treasury Wine Estates’ new NOLO facility.

• Digital Innovation: Blockchain for traceability and personalized D2C experiences boost consumer confidence and engagement.

Regional Analysis
North America
Market Size: USD 147.5 billion (2024)
Leading in premiumization and e-commerce penetration, supported by favorable regulations and strong wine tourism hubs.

Europe
Market Size: USD 126.5 billion (2024)
Home to rich wine heritage with strong production and export infrastructure; accelerating digital sales and sustainability initiatives.

Asia Pacific
Market Size: USD 84.3 billion (2024)
Fastest-growing market, driven by China and India’s rising middle class, urbanization, and shifting preferences towards diverse varietals.

Latin America
Market Size: USD 42 billion (2024)
Growth backed by production leadership in Argentina and Chile, expanding export opportunities and rising domestic premium consumption.

Middle East & Africa
Market Size: USD 21 billion (2024)
Niche markets driven by South African production, tourism, and evolving consumption despite regulatory challenges.

Company Market Share & Leadership
The global table wine market is dominated by a mix of established legacy producers and innovative players focused on premiumization and digital transformation.

• Treasury Wine Estates: Market leader with brands like Penfolds and Yellow Tail, emphasizing sustainability and D2C platforms.

• Constellation Brands and Pernod Ricard: Major players leveraging global portfolios and digital expansion.

• Accolade Wines/Vinarchy: Emerging global entity post-merger, focusing on premium assets like Jacob’s Creek.

Recent Developments

• April 2025: Treasury Wine Estates acquired Stone & Moon winery in China’s Ningxia, advancing local production strategy.

• June 2025: Vinarchy announced a AUD 30 million Barossa Valley expansion to create a “centre of excellence” for premium and sparkling wines.

• October 2024: White Castle Vineyard (Wales) launched a new winery facility enhancing quality control and production capacity.

Read more here - https://garnerinsights.com/report/table-wine-market-size